Why should Companies Invest in Mobile App Development in 2018?

The world is becoming ubiquitous. People almost go crazy if they cannot get access to any of the online available information, from wherever they are and at any time of the day. They want to constantly keep track of their online purchases, online money transfers and online bill payments, whether while they are in a queue in a bank, or when they are in the hospital waiting for a doctor to see them, or when they are driving.

It’s high time for any company, with or without an online presence, for approaching a Mobile Application development company now, for seriously considering investing in a Mobile App. These companies specialize in Custom software development. They can very well understand the business and build a Mobile App for it, suiting the exact business needs. Let us now look at why Mobile Apps are a must for business.

The world is becoming mobile: Gone are those days where people had to sit in front of desktops and laptops for paying bills, making bank transfers and for online shopping. People who are mostly always on a move, prefer to do most of their online activities on their mobiles, with just a few finger touches. They are no keener on depending on desktop URLs. They rather prefer to use smart phones and install the App, if provided to them. Realizing this trend, today every business owner is considering investing on Mobile Apps.

Greater visibility to business: A Website requires using a browser with the URL and then logging in to it. An App only requires onetime installation with log in. Once this is done, the user need not log in every time. The App will be visible to users, whenever they switch on their phone. Moreover the App doesn’t confuse customers with several features. Usually only those functionalities of the Web, which are highly likely to be used by the customers are brought into the App. This way, the users can reach the target pages on Apps, with just a few touches.

Increased exposure to business: Push notifications in Mobile Apps remind customers to use the App for various activities or transactions. This way the business gets an increased exposure, as the customers will be constantly reminded of all the offers, discounts and sale, or bank transfers and payment of bills. Thus, there is no way that an App will be not be used by the customers, for any reason.

Larger Audience: Today, we see that there has been an increasing use of smart phones, especially among teenagers and young adults. They don’t anymore use PCs for chatting with friends, purchasing products online, and social media networking. With a Web Application, business owners are sure to retain those customers, who are aged and who like the traditional way of using a PC for online activities. However, the larger and the younger audience can be targeted, only by investing on a Mobile App.

Social interaction among the users: With social media software integration into the Mobile Apps, customers can easily like, comment, and share the product display with their friends. Their friends will be quickly able to see the product which has been shared. This increases social interaction among users. Social interaction forms a great source of review and recommendation to products because, a product is mostly likely to be bought, based on the recommendations from the known people. 

Mobile marketing:  Mobile Apps are easily accessible, than a Website. Mobile Apps can be accessed from wherever the customers are, at any given point of time. Thus, it is highly unlikely that the customer can forget about the App, when they are in need of buying something, while they are on a move.  They can just open the App on their Mobile device and quickly place an order.

Businesses can now take the right path, and approach some of renowned Mobile Application development companies, who offer reliable services at affordable cost. They will analyse the business requirement at the first place, and then come up with a Custom software development process to build a Mobile App that can further establish goodwill for an already successful business.

Piccosoft Software Labs India (P) Limited specializes in Custom software development and Mobile App development. If your idea is unique, we provide guidance and assistance starting from the idea level, throughout the process of mobile app development, until the stage of publishing the mobile app on the play store is reached.

If you are looking at partnering with the right technical team to bring your imaginary mobile app in the real world, then, do get in touch with us and do not wait beyond this. Visit@ http://piccosoft.com/